PROJECT We’re All Bakers in the Making | CLIENT Fleischmann’s | SERVICES Creative
Fleischmann’s has been a part of people’s baking for more than a century. However, many consumers were not aware of the variety of foods and baked goods the company’s baking powder, corn starch, yeast and bread booster could be used to create. We were commissioned to produce a series of ads that would give everyone a glimpse of the different ways you could be creative with Fleischmann’s ingredients.
For each product, we wanted to paint a dreamlike landscape of food on camera; each baked good, fresh with originality in hopes of sparking the imagination of the typical at-home baker.
Using a special wide angle macro lens, we were able to create the magical world we were hoping for. In each video, the camera pulls out to reveal a mountain of golden waffles, the delicate wobble of a goblet of jellies, an avalanche of puff pastries, the snow-like sprinkle of a floral garnish onto a platter of donuts, and so much more. By the end of each spot, the audience is left with a picture of possibilities.
