PROJECT This is Who We Are | CLIENT Milacron | SERVICES Creative
Milacron is a global leader in the plastic processing industry, specializing in manufacturing, distributing and servicing highly engineered and customized systems. The company reached out to SenovvA Canada to create a recruitment video that demonstrated Milacron’s dedication to its employees’ career paths and future.
For a video such as this, we would normally focus in on one person’s journey, so that we have the space to fully flush out the character and build a connection between them and the audience. However, we were challenged to showcase a diverse range of people, from age to ethnicity, in order to expand the reach of the video’s audience.
Filming in both Cincinnati, Ohio and Georgetown, Ontario, we were able to demonstrate how Milacron is revered in these communities as a high quality, high value company, as well as its link to these towns’ identities as a whole.
Our strategy was to showcase the diversity in Milacron’s employees, presenting a snapshot of each of their respective lives and journeys within the company; from the female machinist who began her career at Milacron and was offered the opportunity to grow and develop her skill set in a field often dominated by men; to the category manager who battled stage 4 cancer while being reassured that his job was secure throughout his journey to remission. Though each of our subjects’ lives and expertise differ, one common factor connects their stories: Milacron has been there to support them.
