For more than a century, Mazola has been offering households heart-healthy products to assist in creating their favourite family dishes. The company contacted SenovvA Canada to help showcase its products’ versatility when it comes to each person’s unique experiences and traditions when it comes to cooking.
Our challenge was to create a series of digital ads with various runtimes, each highlighting a food influencer using their product. We wanted to capture intimate stories of family and the passing down of culturally significant recipes through generations; Mazola, being the thread connecting each of these distinctive food journeys.
During our shoot, we made sure the influencer and their story were our central focus. As they created heart-warming, nostalgic dishes using Mazola products, we asked them what first sparked their food journey; the result, a palpable sense of passion and joy captured on camera.
