PROJECT Go Behind the Scenes | CLIENT MTCC | SERVICES Creative
The Metro Toronto Convention Centre (MTCC) is Canada’s leading convention and trade show facility, located at the heart of downtown Toronto. The company and its highly skilled team make it their mission to create safe and successful events of all shapes and sizes. MTCC reached out to SenovvA Canada to capture its employees’ talent and passion through film in order to attract new team members.
We were invited to Go Behind the Scenes for the purpose of witnessing and recording the multitude of facets that are involved in creating the recognized and celebrated MTCC experience. As soon as our team entered, we noticed a palpable feeling of high energy and excitement contained within the centre’s cemented walls.
Our strategy was to showcase an exhilarating day in the lives of multiple staff members; from the culinary team, to housekeeping and event staff, to technical experts and management. The footage we captured was shot with the aim to highlight the sense of camaraderie, fun and pride exuding from the MTCC team as they went about their day.
