PROJECTFrom Core to Pour | CLIENTDetour Gold | SERVICESCreative
Detour Gold, now Agnico Eagle, is a Canadian gold mining company located in northeastern Ontario. For nearly 15 years, they owned and operated the Detour Lake mine, the largest gold producing mine in Canada, situated in the Abitibi Gold Belt.
Detour Gold looked to us to create a tool that illustrated their mining process in an informative and captivating way to attract potential recruits and investors.
In our final vision, the audience had the opportunity to better understand the complexities in the process of extracting rocks and refining them into gold bars; from core to pour. They also gained insight into an exciting and innovative company. This film won an Hermes Award and a Telly Award in Corporate Image and Motion Graphics categories.