PROJECT Embrace the Elements | CLIENT Nobis | SERVICES Creative, Commercial
Nobis is a globally renowned Canadian brand selling luxury outerwear and accessories. Until the team’s dissolution, Nobis was a proud sponsor of Team Jacobs, Canada’s Olympic gold medalling curling team. The brand commissioned us to create a commercial to air on TSN during the Pinty’s All-Star Curling Skins Game in which Team Jacobs was competing.
The brand needed a commercial spot that creatively reflected their slogan — Embrace the Elements — while showcasing their gorgeous outerwear.
Working with the company’s slogan, we created a poetic narrative set in a harsh winter landscape. The camera follows these individuals as they explore the hostile world. With Nobis Outerwear, they can embrace the elements. The sublime beauty of the tundra was enhanced with a creative sound design that utilized over 15-layers of sounds to evoke the cold beauty of the unique environment.
