When it comes to baking, Fleischmann’s has offered a variety of key ingredients for more than a century. The company was looking for a way to create an emotional connection to viewers in a digital ad, while promoting their online baking community.
Speaking with three baking professionals, we asked them how they first began their baking journey. They each shared with us a story of being inspired by a particular family member. With that as a connecting thread, the 15-second story shows that we all start from somewhere, and that “we’re all bakers in the making”.
