PROJECT Air Force 1 Café | CLIENT Nike x Capsule | SERVICES Creative
With the purpose of celebrating the 40th anniversary of the world-renowned Nike Air Force 1, Toronto’s vintage and limited edition sneaker retailer Capsule partnered with Nike to create a popup event in homage to the revolutionary basketball shoe and the community that transformed it into an icon of culture.
The public was invited to stop by the store and enjoy a complimentary espresso or latte made by two local, high-profiled baristas. SenovvA Canada was asked to create a teaser to be released leading up to the event.
Our strategy was to focus on the baristas and their distinct techniques. We wanted to show the contrast in the baristas’ senses of style, both showcased in their choice of AF-1s, as well as in their coffee artistry. By focusing on this contrast of differing methodologies, we were actually able to highlight a key commonality; their love for what they do, fueled by the same source: human connection.
