Beretta Farms

OVERVIEW

Founded by Mike and Cynthia Beretta in 1992, Beretta Farms is one of the most recognizable names in Canadian family farms. The natural and organic food purveyor has grown into a market leading brand of fresh beef, poultry, deli products and meal solutions.

CHALLENGE

Our task was to differentiate Beretta Farms from their competitors who have a similar desire to give consumers a healthy alternative.

SOLUTION

To make them stand out and engage viewers, we were looking for a very personal story that made the Beretta story unique. After pre-interviewing Mike and Cynthia Beretta, we found our approach. We created a campaign of 3 spots, telling the story of how they were pursuing their dream and it literally went up in flames when their barn burnt down. They almost gave up at that moment, but a whole community of people rallied around them to help them keep their dream alive. It is an inspiring story that consumers can relate to and champion. Inspiring stories don’t start with our accomplishments, they start with our weaknesses.